Developing The Group Tour


You or your organization has decided to explore the idea of developing a tour focusing on a special topic, theme, or set of attractions which will appeal to a selected audience. In most instances an organization rather than one individual is better  prepared to undertake tour development due to the larger volunteer base required to explore the different elements required to put together a successful tour.  The following are steps and/or elements of developing a successful tour.  Each will be covered in greater detail following the listing.  

The Steps...
  • Generating Tour Ideas

  • Defining Objectives

  • Conducting Research

  • Scheduling/Coordination

  • Targeting the Participant

  • Developing the Market Plan

  • Tour Details - meals, accommodations, guides, transportation, etc.

  • Preparation of Support Materials

  • Budget/Fees

  • Risk Management/Liability Insurance

  • Testing the Concept

  • Potential Sponsors

  • Quality Control/Exit Surveys

  • Measuring Success

  • Planning for the second tour

 

The Links...