Be Prepared!  Materials Required

Conducting a tour requires the development of a variety of printed materials.  The following is a checklist of items that may be required.  Not all items will be required for every tour.

Promotional Item(s):

• Brochure,

• Mailer,

• Inserts, and

• Specialty items for participants.

Press Materials:

• News releases,

• Press packet (release with support materials),             

• Contact name and information,

• Availability for interviews, and

• Photographs, endorsement statements, etc.

Participant Item(s):

• Name tags,

• Background research information on the tour subject or theme,

• Tour memento, and

• Guidebook with tour details, times, places, events, names of other participants, etc.

Host Materials (for stops and visits):

• Copies of the schedule,

• Exact schedule when at the stop, and

• List of participants.

Survey Forms:

• Quality control forms for the participant to complete at the end of the tour,

• Surveys for the hosts / stops, and

• Surveys for the accommodation / meal providers.

In the case of self guided tours, printed tour guides will be required along with standard signage to identify the “official” host sites.