A couple of weeks after the tour and you have all the
bills and survey results gather all of those that were involved in the
original planning and hold a "debriefing" session:
- To evaluate the tour,
- Critique what happened,
- What went wrong and why,
- Look for ways to improve,
- What went right and why, and
- Basically to determine whether there will be a second tour.
Don't rush through the process and make sure that
everyone has the opportunity for input.
Success is not simply whether you broke even or made money -
the bottom line is how did the participant feel about it and did you
meet the objectives set for the tour.
If you feel that the tour was a success let the media
know about it through a special release to appropriate locations.
Use the opportunity to talk about the next tour.
Above all keep records and notes from the session.