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FOREWORD/INTRODUCTION

This entire document is available for download as a Microsoft® Word Document and an Adobe® PDF document.

TYPES OF TOURS

DEVELOPING THE GROUP TOUR

  • Generating Tour Ideas

  • Defining Your Tour Objectives

  • Tour Research

  • Tour Schedule

  • Target Participant/Audience

  • Marketing Development Plan

  • Materials Required

  • Volunteer Training/Staff Needs

  • Coach/Travel Arrangements

  • Area Attraction Review

  • Overnight Accommodations

  • Meal Arrangements

  • Tour Budget/Fee Schedule

  • Risk Management and Liability Insurance

  • Sample Tour Budget

  • Feasibility Studies

  • Tour Sponsorship Potential

  • Quality Control/Capturing Names

  • Measuring Success

Addenda - "Marketing Approach for Group Tour Providers/Operators"
Acknowledgements