To aid in balancing the budget and costs associated with the tour it
might be worth exploring the recruitment of potential financial
sponsors. The sponsor could be an overall sponsor or cover the
cost of one segment or element of the tour such as the material,
underwriting the cost of a meal, etc. In return you provide name
recognition in the materials and/or the opportunity to introduce the
sponsor representative to the group at an appropriate time (to publicly
thank them and to let them make a "brief" pitch). This
sponsor support can increase the revenue or reduce the fee charge to the
participant - the choice is yours!!! If you are a non-profit
organization it can be an additional benefit to the sponsor. In
most cases the sponsor will provide the support to receive the
recognition, i.e. marketing value regardless of whether a profit and/or
non-profit organization.
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